Blogs & Mobile Sites

By Bella on January 25th, 2011

You can have the most beautiful or professional looking web site on the Internet, and it does you no good at all unless you can get people to VISIT your website.

Of course, many of you are diligent about advertising and making sure that the right viewers get to your website, but having a blog (active, changing content) is something to think about if you’re wondering about your position in the search engines and wishing it were higher.

The content on your website is very important for the search engine spiders. It does no good for you to have a blog if you’re not going to update it. The experts recommend that you add to your web site frequently.

Search engines want to see FRESH INFORMATION on websites. As they visit your site and see that there is active content, they will continue to visit, index pages and rank those pages.

Some of you are diligent bloggers; some of you have no interest in ranking high in the search engines (preferring to remain UTR), but for those of you who DO want to rank higher in the search engines, consider updating the blog you already have or converting your site to WP so that you HAVE a blog.

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A few words about mobile sites …

I recently received this via email from SiteTribune.com:

2011 is the Year of Mobile!

Every year for the past three years I’ve heard, “This year is the year of Mobile!” Every year, Mobile marketing becomes bigger and bigger, but it has still yet to explode. Well, 2011 will be the year.

The reason why Mobile marketing hasn’t taken off in a significant way is because of one really simple reason: Mobile internet usage. Only a small percentage of users accessed the Internet on their cell phones. Most feature phones can access the Internet, but it’s slow and tedious.

To really be able to use the Internet to its full potential, you need a smartphone; yet smartphones have been too expensive for a large portion of the population. Now with the explosion of Android phones, smartphones can be had for less than $50, which is less than the price of some feature phones.

According to the Nielsen Group, sales of smartphones will surpass feature phones in Q3 2011.

This is the year we’ll see an explosion in Mobile advertising and marketing—from apps to location-based services to the Mobile web. If you are yet to take a look at Mobile, now is the time to start. Whether you need a Mobile-optimized website, application, or listing on Foursquare will depend on your individual business … but one thing is for sure—you need to do something!

Something to think about.

Just because …

By Bella on October 18th, 2009

This is a “sticky post”, written in October of 2009. After you’ve read this post, please scroll down to read newer posts.

Just because you can, doesn’t mean you should.

Just because you can drive a car, doesn’t mean you should race at Talladega.

Just because you have a Waterpik®, doesn’t mean you can pull your own teeth.

Just because you can use a sewing machine, doesn’t mean you should make every item in your wardrobe.

Just because you have a computer and a free website design program doesn’t mean you should create your own website.

Unless you actually create websites for a living, you should leave web design to the professionals. Web design isn’t one of those things that you can teach yourself to save some money. If you’re not a professional designer, your self-designed site looks exactly like what it is – unprofessional and homemade. If you think your potential clients won’t know the difference, you’re dead wrong. Potential clients do notice the quality of your website; if your looks unprofessional, they’ll think your services are unprofessional too.

A website has to be more than pretty pictures and a bunch of links and text. When designing a site, especially one that is supposed to make you money, keep in mind that the site should use properly sized fonts and optimized images; it should be easy to read and fast to load. A well-designed website is viewable in all current major browsers (Internet Explorer, Firefox, Safari, Opera and Chrome).

Like your photographs and your wardrobe, your website distinguishes you from your competition. If your site is a clone of thousands of others or if it looks self-done, don’t fool yourself, you are likely out of the running. The providers who spend hundreds of dollars on luxurious lingerie and professional photography do so because they can’t make LaPerla® panties and no matter how nice their camera is, they will never be Santillo.

Photography, lingerie design and web design are things best left to the professionals; they have the skills and the experience to represent you in your best light and make you look your best.